Cushioning, explained in one wall

Firm to soft, low to tall. Every running shoe sits somewhere on this scale, and the right place depends on the run, not on the price.

Firm · lowConnected to the ground. Track spikes, racing flats, minimal shoes. For speed sessions and strong, efficient runners.Racing flats
Medium · responsiveThe daily-trainer zone. Enough protection for most runs, enough feel to run naturally.Nike Pegasus 42
Soft · highEasy days and slow running. Softer landings, often with a rocker to keep the stride moving.
MaximumTall stacks for long runs, recovery and heavier runners. Stability varies a lot between brands; try before deciding.
Plated · raceTall, light and stiff, with a carbon plate. Efficient at pace, not pleasant slow. Keep for race day.

Two things decide how a shoe feels: how much foam there is (the stack) and how soft it is (the density). Brands name these differently; the wall in a Marathon store is arranged by what they do, so you can feel the difference in a minute.

Still not sure?

Send a photo of your current shoes and tell us what you do. A fitter replies, or come in and try.